The Madawi White fragrance campaign for Arabian Oud
A campaign launching Madawi White in Kuwait: a horizontal film, a vertical film and a set of stills with one identity, presenting the scent in a language of quiet luxury and inviting visitors to the brand’s pavilion at the perfume exhibition.
01The challenge
Quiet luxury, in two films and a set of stills.
A campaign launching Madawi White in Kuwait: a horizontal film, a vertical film and a set of stills with one identity, presenting the scent in a language of quiet luxury and inviting visitors to the brand’s pavilion at the perfume exhibition.
02Scope and our team’s role
One identity for every platform.
- 01A horizontal film with voice-over, 41 seconds
- 02A vertical cut for social platforms, 40 seconds
- 03Campaign stills in post and story sizes
- 04Concept, script, editing, colour grading and sound
03How we delivered it
Our team directs; AI generates the scenes.
Our team wrote the concept and script, directed and edited both films, and designed the stills in the campaign’s identity. The scenes and stills were generated with AI tools under our team’s direction; the team selected the shots and reviewed brand and rights before delivery.
04Who worked on the project
The team
- Concept, direction, editing and stills designRyplaced Work
- Scene and still generation under our team’s directionAI tools
05The final work
The vertical cut and the campaign stills.
AI-generated
AI-generated
AI-generated
AI-generated
AI-generated
AI-generated
Story versions
AI-generated
AI-generated
AI-generated
AI-generated
AI-generated
AI-generated
06Results
No results are shown for this project.We publish figures only with the client’s written approval, and every figure carries a source, a period and an approval reference.A similar project?
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- Send your requestA short note on your goal, audience and materials.
- We write the scope with youDeliverables, schedule and review rounds, approved by you before we start.
- Our team gets to workWith one point of contact until delivery.