How we manage your advertising

Our account management policy: what 10 years of managing advertising campaigns for our clients has taught us, and why it works in your campaigns' favour

Applies to: All Ryplaced Work clients

01Our approach

One framework, built to give your campaigns the best chance

We run every client's advertising from a dedicated account for that client, under the Ryplaced Work Agency business manager. We don't run campaigns inside your own ad accounts, and we keep access to the dedicated account with our team, including view-only access. It isn't about keeping anything from you. It's the way of working that protects your results, your time and your budget, and it lets us give you a clearer picture than any dashboard can.

02Our role

A partner for your business goals

You don't need another team to manage ads. You need someone to take your business goals and carry the whole journey towards them, so your team can focus on running the business. That's what we do, quietly, in the background.

Strategy	Planning	Execution
Turning your business KPIs into advertising objectives	Your monthly media plan, channels and budget by campaign	Building, launching and hands-on optimisation on every platform
Audiences, messages and channel roles	A campaign calendar around your seasons	Payments, pacing, policy reviews and appeals
KPIs tied to your business results, not clicks	A monthly briefing with your management team	Monthly reporting and campaign reviews

03View access

"We'd just like to view the account, not edit it"

It's a fair request, and we know you wouldn't edit anything. Our reasons have nothing to do with edits. Over 10 years, we've seen what view access tends to turn into, and how it quietly holds campaigns back:

What tends to happen	Why we avoid it, for your campaigns' sake
Numbers without context	Dashboards show raw, day-by-day figures. Costs swing, learning phases can look like failure, results keep updating for days, and lead quality isn't visible at all. The campaign that looks expensive is sometimes the one bringing your best customers
Focus on the short term	Daily figures naturally raise questions about daily swings. Answering them pulls attention towards today's numbers and away from the month's goal, which is where your results are won
Time spent explaining, not improving	Every hour our team spends explaining a fluctuation is an hour not spent improving your campaigns. We'd rather give that time back to your results
Your team's time	Watching an ad manager is exactly the kind of operational work we're here to take off your plate
Account safety	Each extra login is another way in for compromised credentials, one of the most common reasons ad accounts get hijacked or disabled. Keeping access tight keeps your campaigns running
Our way of working	Our account structures, audiences and naming systems are how we deliver results across all our clients. They're part of what you're investing in

04One team

Why one team, one account works better

When a single team owns execution, campaigns learn faster and stay stable. Shared accounts tend to bring learning resets, campaigns competing in the same auctions, leftover clutter, payment interruptions in busy weeks and unclear accountability. A dedicated account keeps all of that out of your way.

05Working together

You set the direction. We take it from there.

You	Ryplaced Work
Your business KPIs, targets and priorities	The strategy to work towards them
Your monthly brief	Your monthly media plan and briefing call
Approving each month's budget	Buying, pacing and payments within it
Approving budget shifts above the agreed threshold	Day-to-day optimisation within the approved plan
Your creative, offers, products and services	Turning them into campaigns that perform

06Staying informed

Everything view access was meant to give you, and more

You'd like to…	How we make sure you can
Follow performance	A monthly report on templates we agree together before we start, plus a full review of every major campaign. You see progress against your goals, with the context a dashboard can't give
Share your thoughts	In our monthly briefing call with your management team, where your input shapes goals, priorities, audiences and messages, or in writing whenever you like
Ask questions	Answered by the people who made the decision, in plain business terms: what we did, why, and what it changed. In writing or in the briefing call
Know it's optimised well	Good optimisation shows up as progress on your KPIs, such as cost per lead, cost per acquisition or revenue. That's what we report on, and what we hold ourselves to
Keep an eye on budget	Every budget is approved by you in writing before it's invoiced, and you receive a formal confirmation of paid invoices and account top-ups every month

07What's yours

What always stays with you

Your brand	Your pages and social profiles stay yours; they're shared with our business manager for advertising only
Your website and analytics	Your website, forms and analytics accounts
Your leads and customers	Leads go straight to your own forms, lead sheets, messaging channels and CRM
The ad account	For transparency: the dedicated account and its history stay with Ryplaced Work when an engagement ends

08Questions

A common question

Could you make an exception for view-only access?

We apply the same framework to every client, because it's what gives every campaign the same focus, safety and care. Everything you'd hope to see through view access is covered, with context, in the "Staying informed" section above.

In short: you set the goals, and we put our full attention on working towards them. Specific budgets, thresholds and timings are set in each client's Quotation and Terms.